Effectiveness of blended learning technologies in higher educational institutions

The need for research into the effective application of blended learning technologies and evaluation of its effectiveness for universities, students, teachers and society is determined by little experience in the use of blended technologies. Consequently, the aim of this study is to determine the effectiveness of blended learning models for student learning in view of the specifics of academic subjects. The research involved the methods of survey, simulation, pedagogical experiment, mathematical statistics. The following models were involved in the studies of the first- and fourth-year students of the higher educational institutions (HEIs) of Ukraine during the semester: rotational, Enriched Virtual model, and a combination of rotational model to study professional subjects and Enriched Virtual model to study humanities. Conclusions. The use of performance evaluation tools allows determining the state of readiness of the educational institution and students for involving blended technologies. Prospects. The results of the study can be compared with the following studies of the effectiveness of other blended learning models for students of different majors, determining the effectiveness of blended learning in general. Other levels of effectiveness of blended learning — operational, strategic management — are unresolved issues

Effectiveness of blended learning technologies in higher educational institutions

The need for research into the effective application of blended learning technologies and evaluation of its effectiveness for universities, students, teachers and society is determined by little experience in the use of blended technologies. Consequently, the aim of this study is to determine the effectiveness of blended learning models for student learning in view of the specifics of academic subjects. The research involved the methods of survey, simulation, pedagogical experiment, mathematical statistics. The following models were involved in the studies of the first-and fourth-year students of the higher educational institutions (HEIs) of Ukraine during the semester: rotational, Enriched Virtual model, and a combination of rotational model to study professional subjects and Enriched Virtual model to study humanities. Conclusions. The use of performance evaluation tools allows determining the state of readiness of the educational institution and studentsfor involving blended technologies.Prospects. The results of the study can be compared with the following studies of the effectiveness of other blended learning models for students of different majors, determining the effectiveness of blended learning ingeneral. Other levels of effectiveness of blended learning —operational, strategic management —are unresolved issues

Media Branding and Brand Management: Promotion Strategies of Ukrainian National TV Channels during COVID-19 Pandemic

The research explores the Ukrainian TV market, where major TV channels are owned by the four large media groups and are marked by peculiar branding and promotional activities. It is their branding and promotion strategies during the coronavirus pandemic that the article focuses on. To achieve this, the authors employ a systematic analysis to a sample of the leading Ukrainian channels’ broadcasting as well as to examine, in particular, their branded programs and their extensions on digital platforms launched by the media channels in order to facilitate their communication with audiences. The research reveals similarities in the channels’ promotion activities and practices of branding, common to TV industry in general. These include integrated marketing activities and branding strategies such as audience-oriented content, cross/self-promotion, new value chains, communicative engagement, sponsorships/partnerships and public relations